Marketing Strategies

In today’s society, the successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.

At the end of this course the participants will be able to:

• Understand the psychology of selling
• Learn practical sales tools and techniques
• Understand marketing and branding
• Learn about the internet marketing
• Learn the success habits of the ‘greats’ in sales
• Gain knowledge that will help you to meet and exceed targets
• Understand the customer service impact on sales
• Maximize their marketing program
• Avoid marketing mistakes
• Learn about branding
• Explore marketing strategies
• Learn about search engine optimization (SEO)

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners

Unit 1: The Sales Cycle and Finding New Clients:

• Understanding the sales cycle
• Characteristics of successful salespeople
• Effective networking strategies
• How to work a room
• Creating the right impression
• Developing your elevator speech
• How to get referrals
• Swap meetings
• Clubs and social networking
• Centers of influence
• How to approach and sell to top executives

Unit 2: Planning, Qualifying, and The Discovery Process:

• Strategic planning and setting objectives
• Qualifying buyers
• Customer-based selling
• Dressing for success
• Easing tension levels
• Effective questioning techniques
• The power of listening
• Developing a winning attitude

Unit 3: The Psychological Factors of Selling:

• Dealing with different personalities
• Body language
• Closing and overcoming objections
• Neuro-Linguistic Programming
• Developing the habits of successful salespeople

Unit 4: Advanced Sales Skills:

• Time and focus management
• Councilor selling
• Attitudes, beliefs and outcomes
• How to present to groups
• Customer services and the effects on sales
• Advanced negotiation skills
• Goal setting
• Walking with tigers – secrets of the worlds best
• Action planning

Unit 5: Marketing, Branding, and Internet Technology:

• Designing a marketing program
• Understanding the various forms of marketing
• Brochures, print ads, and newsletters
• Working with the media
• Soundbites
• 4D branding
• Website development and design
• Website optimization
• Marketing on the internet

• Presentation & Slides
• Audio Visual Aids
• Interactive Discussion
• Participatory Exercise
• Action Learning
• Class Activities
• Case Studies
• Workshops
• Simulation