Location

Duration

Date

Fee inclusive of VAT

Course Overview

The comprehensive course will help you obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image. The training is packed with the fundamental PR skills needed to build and develop your career in communications. The course will cover reputation management, branding strategies, effective PR campaigns, developing a strategy for enhancing your social responsibility and sustainability, risk and crisis management, media relations, and press release writing.

Course Objective

To understand the trends and developments in the communications and PR industry
To build a robust reputation through trust and transparency into the brand
To manage a successful brand
To create PR strategies and impactful campaigns
To manage risk and crisis
To enhance stakeholder engagement
To develop and implement CSR and sustainability strategies
To effectively handle Media relations and press campaigns

Who Should Attend?

Corporate Communications Practitioners and/or Managers
Public Relations Officers and/or Managers
Marketing Officers and/or Managers
Digital and Social Media Specialists
Internal Communications Practitioners
Professionals Wanting to Improve Communications in Their Areas of Responsibility

Course Outline

RAND AND REPUTATION MANAGEMENT

EFFECTIVE PR STRATEGIES AND CAMPAIGNS

DEVELOPING A SUSTAINABLE CSR STRATEGY

RISK AND CRISIS MANAGEMENT

MANAGING MEDIA HANDLING AND PRESS CAMPAIGNS

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

Management >> Public Relations Customer Services Hospitality

Fundamentals of Public Relations

MR149