Location

Duration

Date

Fee inclusive of VAT

Course Overview

Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.

Course Objective

Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.

Who Should Attend?

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration.

Course Outline

Public Relations
Public Relations and Communication
Public Relations Responsibilities
Key Public Relations Skills
Presentation Skills and Techniques
The Public Relations Promotional Role

Training Methodology

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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