• Demonstrate the key Characteristics of Governmental and not- for – Profits organizations
• Understand why public relations is big business
• Understand PR fundamentals
• Understand how to preparing the PR plan
• Determine PR Delivery Options
• Media Relations Recognize the communication importance
• Understand the communication process model
• Identify barriers to effective communication
• Recognize and assess his own communication style
• Understand of how his behavior impacts others and the way others respond to him
• Choose words that are appropriate for a particular situation
• Use verbal and nonverbal techniques
• Deal with conflict and build group commitment
• Work with difficult people
• Solve problems and implement solutions
• Plan to make productive and ethical use of organizational politics
• Choose the best solution from available alternatives
• Decide when to engage in a negotiation and when to ignore the negotiation option
• Plan the content of any negotiation
• Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage
• Understand the role culture plays in negotiation

Procurement, administration, public relation and all employees who are dealing with government.

• Key characteristics of governmental and not- for – profits organizations
• Public relations (PR): an introduction
• PR skills
• Dealing with difficult people
• Negotiation
• Creativity and problem solving

• Presentation & Slides
• Audio Visual Aids
• Interactive Discussion
• Participatory Exercise
• Action Learning
• Class Activities
• Case Studies
• Workshops
• Simulation