Management / Marketing Sales

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Methods of Preparing Effective Marketing Programs & Plan

MS105

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This course guarantees you a hands‐on opportunity to learn about a critical marketing management activity. You will have the chance to conceive of a research project for a real client, design the study, execute it, and report on the findings in a professional manner that will make you proud of your efforts.

Marketing research is an applied management discipline that is critical to understanding markets and customers in order to make better marketing decisions. The key objective of this course is to provide a learning environment for acquiring the essential working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information to support marketing decisions.

Methods of preparing effective marketing programs and plan
  • INTRODUCTION TO MARKETING RESEARCH.
  • THE ROLE OF MARKETING RESEARCH
  • THE MARKETING RESEARCH PROCESS
  • STAGES IN THE PROCESS
  • THE HUMAN SIDE OF MARKETING RESEARCH
  • PROBLEM DEFINITION: JUMP-STARTING THE RESEARCH PROPOSAL
  • ATTITUDE MEASUREMENT
  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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