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Public Relations Professional

MR151

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This practical and interactive course is prepared for Public Relations Professionals who need to broaden their knowledge and add to their existing skills. This will also be of benefit to Marketing Managers, Marketing Professionals who are required to understand social media and the challenges of managing corporate reputation resilience.Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

Recognize modern research methods for finding out what your audience wants and needs
Identify the characteristics of a successful PR plan
Recognize the qualities of effective modern influencers
Recognize how to build relationships with your influencers
Recognize how to handle a PR crisis effectively
Recognize how to measure and monitor the success of a PR campaign

Top management of an organization who need to understand the importance of good PR and an effective, customized PR strategy
Investors who need to understand and assess a firm’s credibility, brand presence and future before making any investment decision
Marketing and sales managers who devise PR strategies for an organization to increase brand presence and communicate effectively with the intended audience
Human resource professionals and internal communities responsible for conducting corporate and social responsibility activities and initiatives to increase brand visibility and presence
Content writers and strategists who prepare content for press releases to ensure that it is easily understood by the intended audience
Members of PR agencies who support organizations in their PR plans and strategies
Any other professional who may want to pursue a career in PR or who may want to know more about PR and PR strategies

Different Types of PR

Media relations
Community relations
Corporate and social responsibility
Public affairs
Crisis management
Social media/advertorials/newsletters
Employee relations
Integrated marketing and communication

Benefits of Good PR

New, impressed investors
New clients, increased business
High-end talent and workforce
Increased credibility
Improved search engine optimization

Components of a Successful PR Strategy

Corporate communications
Media relations
Community relations
Crisis management
Event management

Some Successful PR Strategies

Media relations
Collaboration with influencers
Market awareness and knowledge
Use of technology
Web monitoring
Social awareness

Important Steps for a Successful Media Relation Plan

Set strategic goals
Find news and share it
Develop a media kit
Keep channels open

Important Steps for an Effective Corporate Communications Strategy

Analyze the internal environment
Analyze the external environment
Identify key issues
Create an issues and stakeholder report
Check priorities and trade-offs
Finalize the strategy

Steps to Adjust Corporate PR Strategy to Local Trends

Share a story about kindness
Get creative and use visuals
Connect locally

Challenges of PR

No direct control on content released
No guaranteed results
Minimal evaluation

Presentation & Slides
Audio Visual Aids
Interactive Discussion
Participatory Exercise
Action Learning
Class Activities
Case Studies
Workshops
Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy