Management / Marketing Sales

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Sales Forecasting Between Theory & Practice

MS107

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Few activities are as important to the success of a company as sales forecasting and planning. The difference between adequate and excellent sales forecasting and planning can make a significant difference in a company’s competitiveness and market position

Upon completion of this course, participants will be able to:

  • Master the different forecasting techniques
  • Understand the different levels of planning and forecasting
  • Devise and Implement the Action Plans for better effectiveness.
  • Analyze their business, recognize sales opportunities and develop sales targets and action plans
  • Develop reliable sales forecast using analytical and statistical tools and methods
  • Manage, measure, monitor and control the performance of sales & distribution operations

Sales Supervisors, District Managers and Area Sales Managers.

  • Marketing Plans and Sales Forecasts
  • 8 steps in Planning and Forecasting.
  • Sales forecast fundamentals
  • Uses of Sales Forecasts
  • Sales forecast - Concept and definition
  • The importance of sales forecast
  • Checking Environment Scanning - External environment
  • Analysis of the External environment
  • Demand forecasting
  • Market factor/index - Market potential – Sales Potential
  • Sales Forecast techniques​
  • Sales Forecasting Methods
  • Product life cycle and seasonality
  • Basic Steps in the Breakdown of Sales Forecasting
  • Using Technology in Sales Forecasting
  • Guide to Sales Forecast Effectiveness
  • Sales Budgets
  • Sales operation planning & execution
  • Presentation & Slides
  • Audio Visual Aids
  • Interactive Discussion
  • Participatory Exercise
  • Action Learning
  • Class Activities
  • Case Studies
  • Workshops
  • Simulation

Terms & Conditions

ACTrain reserves the right to alter the Course Schedule without Prior Notification, Fees Quoted are Subject to Terms & Conditions Outlined in ACTrain's Registration Policy

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